. The "You've Come a Long Way, Baby" ad campaign was very successful for Virginia Slims and continues through the 1960s, 1970s, and 1980s. Text: "Back then, you didn't look through your closet for something to wear. The campaign attracted the growing feminist awareness and the increase of “the New Woman,” a woman who was independent and enthusiastic to show her self-confidence. Found insideIt was the only way to light up without upsetting her husband . You've come a long way , baby THI VIRGINIA SLIMS VIRGINIA SUMS VIRGINIA SLIMS Plikia ... Found inside – Page 868The image was adapted from a pregnancy and smoking poster and the headline We've come a long way baby played on the Virginia Slims advertisement You've come ... 1982. You've come a long way, baby.". This is a Virginia Slims ad from 1978. Virginia Slims Ovals were unsuccessfully test promoted in Rochester, Las Vegas, and Birmingham in June 1984. You've Come a Long Way, Baby: Cigarette Ads of 1972. Found insideYou ' ve come a long way , baby VIRGINIA SLIMS . Slimmer than the fat cigarettes men smoki VIRGINIA SLIMS FILTER Dress by Arnold Copper BENSON HEDGES PARK ... You've Come a Long Way, Baby: Cigarette Ads of 1972. Recently I've read a couple of books which were written in the 1970's; Dragonsong by Anne McCaffrey and a couple of early . However, we've used them for graduates, person achieving goal in projects, church celebration on coming the distance, and of course, sitting on the HOG of your choice. One Virginia Slims line extension introduced in the late 1980s was approved by women, but disapproved by a competing producer. Like many of the “feminist” ads, these ads seem to be [...], [...] cleaning products, panties, and eyeglasses, washing machines, and, of course, cigarettes (here and here). Found inside – Page 18919 Virginia Slims' early success is primarily attributed to the success ofits advertising cre- ativity. The slogan, “You've come a long way baby,” resonated ... addthis_url = [...], [...] more obviously trivializing. You've Come a Long Way, Baby is the name of the second album of the electronic musician Fatboy Slim, released in 1998. You’ve come a long way, baby.”. Some signs of normal use. Find your voice with Virginia Slims. Found insideChapter XIV YOU'VE NOT COME A LONG WAY BABY The phrase “You've come a long way baby” is ... This advertising incongruity pertains not only to the smoking of ... "You've come a long way, baby" was the appealing slogan for a new, slimmer cigarette brand manufactured by the leading Phillip Morris Company and advertised especially to women smokers. Thanks! ( Log Out /  And ads for Virginia Slims, the cigarette that celebrated this equality by contradicting it, spoke to those women as directly as they did breezily: " You've come a long way, baby." Just as the feminist movement was gaining in strength and popularity, the Phillip Morris Company teamed up with the famed Leo Burnett Agency to capitalize on shifting attitudes. Click Virginia Slims to see all the other ads by this brand.. 1980 "The title song was a top ten hit for Lynn, playing on the famous Virginia Slims slogan of the day, You've Come a Long Way Baby" . Found inside – Page 141Like the Virginia Slims ad campaign reports , “ You've come a long way , Baby ” may also apply to the burgeoning “ slims ” we call cheerleaders . 1968. Found insideThis book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. Great iconic slogan and a tobacciana collectible to give or self-purchase you can use everyday. The Soviet Union invaded Czechoslovakia, and Janis Joplin could be heard frequently on the AM radio. Virginia Slims Cigarettes, Cheryl Tiegs, Full . This September 1968 vintage advertisement for Virginia Slims explains just what this extra long cigarette for women is. He wrote most of the print ads for Virginia Slims from 1972 to 1975, using the cigarette-maker's famous slogan: "You've come a long way, baby.". Institute of Advanced Advertising Studies, Free Resources, Virtual Workshops and Online Courses, Institute of Advanced Advertising Studies (IAAS). In 1968, Phillip Morris introduced Virginia Slims cigarettes and the "You've come a long way, baby!" ad campaign in an attempt to expand its female market. Cheryl Tiegs, Christine Farrare, and Erin Gray had their first Virginia Slims advertisements published June 1974, July 1975, and March 1979 respectively. As many of you may recall, the Virginia Slims television jingle was especially catchy: You've come a long way, baby To get where you've got to today You've got your own cigarette now, baby You've come a long, long way. Found inside – Page 52Then across the front of everything was the caption, “You've come a long way, baby.”1 The message was hardly subtle. Each and every Virginia Slims ad was a ... - Virginia Slims commercial from 1970s watch In 1978, the US-American country music singer-songwriter Loretta Lynn was in the charts with the song "We've come a long way, baby". You've Come a Long Way, Baby. "You've Come A Long Way, Baby". See more ideas about virginia slims, vintage cigarette ads, virginia. You've come a long way, baby. 2.3k Views. The ad from Harper's Bazaar offered a diary for 1983 - The "Virginia Slims Book of Days." It could be obtained by mailing a 1 dollar check to Virginia Slims and enclosing two labels from any packs of Virginia Slim cigarettes. Look below the item for additional data you may want to include. Directed by Valerie Faris and Jonathan Dayton. Change ), You are commenting using your Google account. Every ad in the campaign put a woman front and center, equating smoking Virginia Slims with being independent, stylish, confident and liberated. I also like the vague “back then,” used to make now seem so much better in every way. Found inside – Page 320(1) (“Women's Bank Accounts in 1957”) You've Come a Long Way, Baby . ... This 1970 Virginia Slims advertisement captures the aspirations of feminists ... Found inside – Page 196... a cigarette designed for females with the slogan "You've Come a Long Way Baby." Both Virginia Slims ads and the Marlboro man sell freedom, and they make ... You've Come a Long Way, Baby. The campaign was for their new brand of ultra-smooth Virginia Slims cigarettes. This is a Virginia Slims ad from 1978. In a simpler time, a bus could park feet away from the Pentagon. Contrasting the brand with other women’s cigarette brands made by Philip Morris competitors, as for instance “Eve” and “Satin” Phillip Morris stated the Virginia Slims brand was “feminine but non-threatening. Virginia Slims captured higher market shares between 1979-1989. Found inside – Page 70The Marlboro ad also draws on images of tradition (the cowboy), ... in 1903 contains the familiar Virginia Slims slogan "You've come a long way baby. [7000i-071-10] A friend, enjoying a Virginia Slim after work on Friday. It was quite a year. Mary Kassian explores how the philosophy of feminism developed and was integrated into our culture. Text / You've Come a long way baby. WMATA 1990 Metrobus 9396 Flxible 40102-6C LD101469 with Virginia Slims advertising at the Pentagon bus station. C $30.06 shipping. Found inside – Page 66Like the Virginia Slims ads that have been telling us since 1968, “You've come a long way, baby” because we can now smoke openly rather than hiding our ... Found inside – Page 53Thirty years ago, we were told that we have come a long way. In fact, some of you may remember the 1980s Virginia Slims ad, “You've come a long way, baby. ~Marilyn Pollay Ads About the collections in Calisphere. This is an ad from 1980: We've come even farther since then. C $3.01. The picture above is of a woman hanging laundry out to dry and the text says, "Back . Change ), You are commenting using your Facebook account. Billie Jean King had yet to beat Bobby Riggs. Women have indeed come a long way since the ads first crashed onto . Found inside – Page 2VIRGINIA SLIMS YOU ' VE COME A LONG WAY , BABY VIRGINIA SLIMS Also available in Regular . SURGEON GENERAL ' S WARNING : Quitting Smoking Now Greatly Reduces ... Found inside – Page 109This theme of smoking as a way of achieving independence , while at the ... and sexy with tag lines such as the infamous " You've come A Long Way Baby . This 1972 ad portrays how in the olden days women had to sneak out to smoke. Found inside – Page 184You've got your own cigarette now, baby, you've come a long, long way. ... the existence of Virginia Slims and the physical beauty of its ideal consumer. See more ideas about virginia slims, vintage cigarette ads, slim. Its 2 1/2 in length x 1 1/2 in width. Jan 19, 2015 - Boots in Virginia Slims Ads. The campaign, created by the famous Leo Burnett Agency, was extremely successful . "You've come a long way baby." These ads for Virginia Slims cigarettes date from 1990-94.The beginning of this decade saw a change in the overlaying graphics and the slogan become less prominent but the basic idea was still the same as the previous two decades. Find your voice with Virginia Slims. ©2021 American Association of Advertising Agencies, Professional & Organizational Development. You've got your own cigarette now, baby, you've come a long, long way," the singer croons. You've Come a Long Way Baby: Virginia Slims Are Hot in Korea. Philip Morris introduced Super Slims from Virginia Slims beginning October 1989. Found insideVIRGINIA SLIMS YOU ' VE COME A LONG WAY , BABY . 6 mg " tar , " 0 . 5 mg nicotine av . per cigarette by FTC method . Philip Morris Inc . 1990 VIRGINIA SLIMS ... Virginia Slims Vtg 1974 Print Ad You've Come A Long Way, Baby. Apollo 8 orbited the moon, Nixon defeated Humphrey. Virginia Slims Ads: Commodifying Freedom. This 1972 ad portrays how in the olden days women had to sneak out to smoke. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Post was not sent - check your email addresses! Vintage key ring from Virginia Slims gave these as promotional with cigs. Harry Volk Jr. Art Studio; Photo(s) by Bart Solenthaler on Flickr. One more short lived idea was to arrange Virginia Slims 10 Pack. ( Log Out /  "YOU'VE COME a long way, baby, to get where you got to today. Free shipping on all prints. Sorry, your blog cannot share posts by email. 411 Chapel Drive Durham, NC 27708 (919) 660-5870 Perkins Library Service Desk Every ad in the campaign put a woman front and center, equating smoking Virginia Slims with being independent, stylish, confident and liberated. If you were alive and in America in 1968, you might remember the phrase "You've Come A Long Way, Baby." It was an advertising slogan for a brand of cigarettes, known as Virginia Slims, which, at 100mm in length and 23mm in circumference, were longer and thinner than cigarettes from competing brands. Found inside – Page 188Examples are for Eve designer lingerie , the Virginia Slims “ You've come a Long Way , Baby ” T - shirt , and the Ebony Fashion Fair Sable . Advertising Marlboro Country. "You've come a long way, baby…". Found inside – Page 3226 / A Virginia Slims ad commences " It used to be lady , you had no ... The ad concludes " You've come a long way baby - to get where you got to today . Found inside – Page 18You've Come a Long Way , Baby ” : Advertisers Begin to Adapt By the end of the 1960s ... The first Virginia Slims television commercial proved especially ... The slogan itself spoke directly about the progress women all over America were fighting for: “You’ve come a long way, baby.” Women have indeed come a long way since the ads first crashed onto the scene, evolving past the surface traits of 1960s-era independence. Found insideLONG. WAY,. BABY. In. 1968, the Philip Morris tobacco company launched a campaign for Virginia Slims, the first cigarette designed for women. Magazine ads ... Audio: English. The 30-year-old . C $17.85 shipping. Question: "You've Come A Long Way, Baby" The tobacco industry spends about $25 million a day in advertising, much of which is based on appeals to our emotions rather than to reason. [Figure], Figure 4.9. Oct. 10, 2008 Mary Kassian. Virginia Slims Commercials. 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