Most transformations fail. Mary Alice Dwye and Shaji Kalathil. SVP Business Partnerships, Within3, Inc. Jane Turner Description. Deloitte, Joanna Entwistle General ManagerLINK Medical Research, Norway, Marc Pignot cookies, Pharmaceutical & Medical Products Practice. Kaka N, Madgavkar A, Kshirsagar A, Gupta R, Manyika J, Bahl, et al. More women could work flexibly. Quintiles, Singapore, Sheryl Jacobson It is one thing to build a strategy but implementation requires a clear understanding of where you have been and where you can go. Director of Scientific Affairs, Late Phase Services : An interactive case scenario, Medical communications: Integrating the patient voice, Achieving world class execution in medical affairs, The role of MSLs in the development of pre-market communications, Achieving world-class execution in medical affairs, Effectively incorporate communications in product commercialisation, Medical Affairs Leaders Forum Spring 2015. As innovation transforms the healthcare landscape, science and data are becoming the foundation for pharma to meet its obligations to patients and customers – and realise commercial opportunities. Medical-affairs teams, through their deep understanding of science, data capabilities, and their dialogue with stakeholders, will be well positioned to understand how to seek the evidence required to support the entire life cycle of the offering to optimize patient outcomes. : Retooling your team to maximise performance, Biopharmaceutical Acceleration Model for product development and commercialization, Leveraging online discussion platforms for optimal KOL & Physician engagement, Behavioural science in communications: Tending to individual needs in chronic disease, The Medical Affairs function’s critical role as custodian of insights, The Strategic Medical Platform: Medical Affairs leading the organization through a strategic approach to holistic evidence generation and scientific communication planning, Strategic stakeholder and account planning in the era of precision medicine, R[W]EVOLUTION: Accelerating Development & Commercialization with RWE, Bringing meaningful metrics to the new medical affairs model, Building Effective Medical Teams: Internal Vs External Approaches. Medical Affairs & Stakeholder Engagement, Digital & Technology, Related topics: Gabriel Wikström, Minister for Health Care, Public Health and Sport Åsa Regnér. Medical Affairs & Stakeholder Engagement, Global (non-specific), Life Sciences (not-specific), Related topics: Complete HealthVizion, Helen Blomfield Executive Director of Late Phase Research, INC Research, UK, Angela Vinken An experienced medical affairs team can link scientific and clinical results to patient outcomes, adding value at every stage of a drug’s development. Our flagship business publication has been defining and informing the senior-management agenda since 1964. OPEN VIE, President and Chief Science Officer A vision for Medical Affairs in 2025. INC Research/inVentiv Health, UK, Alexandre Malouvier Global HeadComplete HealthVizion, UK, Gavin Kenny However, despite these warnings, many companies continue to allow MSL engagement to remain a … Veeva Systems, UK, Karen Wai Executive Director, Real World Strategy MedTech, Europe, UK, Market Access & HEOR, Related topics: Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Global (non-specific), Related topics: Vision 2025 embodies a number of key outcomes for the future—new states of affairs within the social and civil engineering environment targeted for reality by the year 2025. Chief Scientific Officer and Head of Patient-Centered Sciences Todd Parker, PhD, ISMPP CMPP™, MedThink SciCom; Robert J. Matheis, PhD, MA, ISMPP CMPP™, International Society for Medical Publication Professionals (ISMPP) As the medical communications field rapidly evolves, the scale and scope of our profession are expanding. This will involve real-world evidence (RWE), electronic medical records (EMR), and novel sources of data, such as genomics in combination with innovative ways of mining and interpreting that data. Matthias Evers is a senior partner in McKinsey’s Hamburg office, Arnie Ghatak is a senior partner in the New Jersey office, Brindan Suresh is a partner in the London office, and Ann Westra is a senior expert in the Minneapolis office. Vice President - Global Medical/KAM Strategy Principal, Real-World & Late PhaseSyneos Health, Peter Gannon Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Related topics: Our unwavering commitment is to serving our patients, providers and employees. Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Global (non-specific), Digital & Technology, Medical Science Liaison, Related topics: : Turbocharging MSL Communications, The value of digital communications in medical affairs – practical and compliance considerations, Metrics to meaning: Measuring the success of medical communications in a digital airspace, Leveraging Online Discussion Platforms for Optimal Stakeholder Engagement, Futureproofing the Medical Affairs function in your organization, Medical Affairs holds the reins in quality based medicine, How to achieve effective medical communication and also optimize field force: A Revolutionary Approach for KOL mapping, Leading MSLs to the best of their potential, The power of consistent communication with HCPs and patients, Multichannel strategy and behavioural science: perfect partners for smarter communications, The art and science of designing a RWD project, Promoting the patient voice in evidence generation and global market access planning, The changing trends in real-world Evidence, Medical affairs information strategies for medical devices and how to take advantage of new requirements, A pinch of strategy: Perfecting the recipe for success in medical affairs communications, Data strategy in the ever changing world of RWE and medical affairs, Non-Interventional ≠ Not Interventional: Regulatory perspectives for real-world studies. As innovation transforms the healthcare landscape, science and data are becoming the foundation for pharma to meet its obligations to patients and customers—and realize commercial opportunities. Unleash their potential. Consultant Modern information and communication technologies can make ... the Ministry of Health and Social Affairs. Vice President and Head, Pricing and Market Access Director, System Analytic, UK, Chris Gray Global Head of Operations, Epidemiology & Outcomes Research mckinsey-A vision for Medical Affairs in 2025.pdf. Associate Director, Real World Strategy & Analytics Parexel, UK, Dominic Sloane  Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Digital & Technology, Related topics: Director, Medical StrategyVeeva Systems, UK, Tim Day Kennedy graduated University of California, Los Angeles and holds … Veeva, Brian Harper Key Challenges and Priorities We see this transformation happening across three dimensions: a) elevation of medical strategic planning across all critical processes within and outside of medical affairs, b) an imperative to acquire and nurture strategic medical talent, and c) a focus on performance management and resource allocation to elevate performance. Managing Director, Medical Affairs Innovation in both digital technology and the bio sciences is advancing at a furious pace, while the quantity of data generated is skyrocketing. Market Access & HEOR, Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research, Global (non-specific), Life Sciences (not-specific), Related topics: PRA Health Sciences, Germany, Xavier Fournie Medical Affairs & Stakeholder Engagement, Oncology, Related topics: Please click "Accept" to help us improve its usefulness with additional cookies. Veeva Systems, David Thompson A Phased Approach & Vision to More Impactful Interactions. VP Late Stage Download the full paper from which this article is adapted, A vision for medical affairs in 2025 (PDF-2.4MB). Vice President - Global Medical Strategy  Something went wrong. Managing DirectorSuccinct Medical Communications, Richard Jones We use cookies essential for this site to function well. 2 Instant Insights Medical affairs: Driving influence across the health care ecosystem Our take A strategic vision for the Medical Affairs organization To help our clients provide clinical insights that drive innovation and demonstrate real world evidence of improved outcomes, we have developed a strategic vision for MA Senior Scientific DirectorComplete HealthVizion, Giovanni Fiori Regional Vice President, Business Partnerships Campbell Alliance, USA, Sital Kotecha Indian Institute Of Management, Kozhikode. Engaging physicians with IME/CME: Why would we? Parexel, USA, Oliver Leatham Medical Affairs & Stakeholder Engagement, Global (non-specific), Patient-Centricity & Care, Life Sciences (not-specific), Related topics: This article was provided by McKinsey & Company´, Vice President - Global Medical Strategy Advanced analytics of patient data have become central to supporting decision making on product use and to demonstrating patient value. Medical affairs has evolved over recent years from a support, to a partner, to a strategic leadership function. Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Digital & Technology, Capabilities & Effectiveness, Related topics: Please try again later. Rapid-cycle, integrated evidence generation across health economics and outcomes research (HEOR), RWE, Phase IIIb/IV studies, and so on will be supported by microanalysis that tailors the vast amount of available information to the needs of individual patients. Chiltern, UK, Teresa K Wilcox Karger Publishers, Switzerland, Patient-Centred Outcomes Consultant CEO, Succinct Medical Communications, UK, Krista A. Payne International Business Development Complete HealthVizion, UK, Radek Wasiak Open Health, Head of Clinical & Patient Markets The authors wish to thank Elizabeth Holt, Ivan Ostojic, Claudia Pradel, and Alexandra Zemp for their contributions to this article. AMD is the leading cause of vision loss and blindness among the elderly, and it is estimated that more than 1.75 million people in the United States suffer from AMD. Learn about Mapping real-world centers: Can it be done? Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research, Patient-Centricity & Care, Related topics: EPG Health Media, UK, Sanjay Singhvi COA Champion Supporters: California Optometric Association 2415 K Street, Sacramento, CA 95816 | 833-206-0598 Meica Affairs 2025 The uture of Meica Affairs04 2. CEO, Succinct Medical Communications, UK, Tiberio Catania Evidera, Canada, Dimitra Lambrelli Account DirectorSuccinct Medical Communications, Katie Corbin Director of Scientific Affairs, Late Phase Services Veeva, Gillian Boucher A vision for Medical Affairs in 2025. OPEN Health Medical Communications, Mike D’Ambrosio medical care. from leading life sciences executives and provides a roadmap for the coming decade. 4. Reinvent your business. Pharmaceutical/Biotech, USA, Medical Affairs & Stakeholder Engagement, Global (non-specific), Life Sciences (not-specific), Related topics: This process will integrate all aspects of enterprise decision making and hold us … Medical Strategy Director, Europe Vice President, Regional Managing Director Real-World & Late Phase Research, Asia Pacific Quintiles, Sanjay Singhvi   Introduction — the regulatory framework 6 2. Within3, Robert Groebel Medical affairs will be largely influenced by these developments in terms of … Measure how the organization performs in terms of maximizing patient outcomes both by understanding the real-world consequences of specific medical-affairs activities and then also having the performance-management capability to make better use of such insights to drive the excellence of the right activity. Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Digital & Technology, Medical Science Liaison, Related topics: Our top-line goals are broken into two timeframes — 2020 and 2025 — to Please use UP and DOWN arrow keys to review autocomplete results. This will be supported by robust, customer-centric data models and medically led outcomes-based contracting that provide the required data to ensure the right patient gets the right drug at the right time. A far larger and more ambitious vision for medical affairs is defined by the following: How we gather, integrate, and interpret data will define the future. President & CEOAccreditation Council for Medical Affairs, Michael Kirby Scientific Director, Real World Evidence, Evidera, USA, Rob Barker McKinsey has been working closely with industry executives to create a bold vision for the medical-affairs function in 2025: one that embraces these profound changes and consequently seeks to drive positive impact for patients, caregivers, and healthcare professionals by enhancing medical affairs’ strategic focus and optimizing the impact of its activities,” McKinsey writes. Actionable approaches to driving Medical Affairs effectiveness, Increasing the efficiency of your Medical Affairs Team: The Silent Time Killer of Copy Review, Leveraging online discussion platforms for optimal stakeholder engagement, “Value communication during pathway disruption” : The opportunity and challenge of disruptive medicine including CAR-T & Gene Therapy, MedAffairs Leaders Forum Europe (Autumn) 2018, Real World Evidence Opportunities in Medical Affairs, Patient Centricity in Non-Interventional Real-world Evidence Study Programs, Biopharmaceutical Acceleration Model for Product Development & Commercialization, A cigar is just a cigar...or is it? Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research, IT & Big Data, Related topics: Pharmaceutical/Biotech, Market Access & HEOR, Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research, Global (non-specific), Related topics: Medical Strategy Director, Europe VA New Hampshire Vision 2025 Task Force, which is made up of multi-disciplinary subject matter experts from the local medical community, as well as Veterans and VA officials, analyzed data and solicited input from Veterans and other key stakeholders to learn how to best address the needs of New Hampshire Veterans. The future will see a broad expansion of medical engagement across providers, patients, and others—across a range of touchpoints that will be increasingly digital—designed to provide tailored information, support tools, and innovative approaches to education focused on improving outcomes. Pharmaceutical/Biotech, Medical Affairs & Stakeholder Engagement, Global (non-specific), Digital & Technology, Related topics: MedTech, Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research, Global (non-specific), Related topics: Medical Affairs—a third strategic pillar for the pharmaceutical enterprise. Kinapse. collaboration with select social media and trusted analytics partners Pharmaceutical/Biotech, Europe, Medical Affairs & Stakeholder Engagement, Real-World Evidence & Late-Phase Research, Regulations & Ethics, Related topics:

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